customer satisfaction

A brand is often defined by its visuals—the logo, the colors, the design—these are the elements that shape how it’s perceived. Through it, you can see its character, the way it wants to be seen. But visual appeal is just one part of the story. If your brand has a physical presence, like a brick-and-mortar shop, you also need to consider how that space feels to your customers when they walk through the door. Just as visual branding influences customer perception and satisfaction, so too does the cleanliness and scent of your business.